Here’s why your business needs ZestMoney!

Siddhartha Jain
ZestMoney Blog
Published in
4 min readFeb 14, 2019

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At ZestMoney, we have plans of growing our business by 5 times in 2019 with primary focus on technology for making credit assessment decision and enabling distribution channels.

We’ve a few characteristics that is quite unique to us and is something that differentiates us from any other consumer lending or cardless EMI provider out there . Here are some reasons why you need to start accepting ZestMoney!

  • Instant credit decisioning — For starters, we have a completely automated and highly sophisticated decision engine that we’ve built over the last 3 years. We rely on technology and make use of Machine Learning and Artificial Intelligence to analyse risk in real time and the decision is provided within 2 seconds of analysis.

This ensures that our merchants can provide real time loan decision to their customers, thereby improving their customer experience and conversions.

  • High approval & universal consumer coverage — We currently have the highest approval rate in the industry, thanks to our proprietary decision & risk engine. Moreover, ZestMoney does not have any pin code or customer target group restrictions as we believe that credit assessment should be holistic and not stereotyped on few parameters, which is generally followed by the traditional players in the country for decades. Credit decisioning and dependency on credit bureau is clearly outdated and we are here to change that.

Our product does not restrict customers of any sector, industry, pin code, bank or professional type — thus making ZestMoney truly democratic.

  • Customer experience — Applying on ZestMoney is a completely digital process. There’s absolutely no hassle of completing any paper work and the consumers can know the credit decision instantly. We also have a very strong customer service team, which takes care of responding and solving any queries a user might have during his journey. We have a net promoter score of 75 and we’ve received more than 10,000 reviews on Google with an averaging rating of 4.7 stars.

These metrics become critical as we believe that we should be able to service our partner’s customers in the best possible manner, so that they feel absolutely satisfied with the experience provided by both entities. At the end of the day, consumer is the king and we always want to keep it that way.

We want to give you a sneak peak into some of things that we’ll be launching in 2019 —

  • EMI : Universal acceptance — We at ZestMoney want to democratize EMI by expanding across all consumer use cases sequentially via mass distribution partnerships like payment gateways and point of sale payment processing companies. This will enable merchants of all scales to provide EMI to their customers and solving their affordability needs. Our partnership with both offline and online payment processing companies ensures that merchants do not have to invest in technology to provide affordability EMI solution to their customers. In 2019, we plan to expand into 20,000 merchants across both offline and online market.

Furthermore, enabling ZestMoney as a payment option will allow you to tap into ZestMoney’s 5 million and rapidly growing consumer base, thereby, giving you a massive opportunity to grow your businesses.

  • EMI for high frequency, small tickets: In 2019, we plan to expand our services to high frequency, small ticket categories. It’s assumed that small ticket size products or services do not require any financial assistance. But, on the contrary, small expenses combine to form a big financial burden and it makes a lot of sense to break those combined expenses into easy and flexible EMIs. It also brings a new seamless way of making payments, thus enhancing the overall customer experience for merchants. Talk to us to know more about this!
  • More categories in high ticket loans — In case you didn’t know, we provides EMI loans in high ticket categories such as education, medical treatments, solar panels among other high ticket categories.We are the market leaders in providing education loans, such as for up-skilling courses by Edtech, universities or children courses by Byjus, Cuemath and others, which is not covered by traditional banks.

In 2019, ZestMoney will further expanding in health and wellness space also eyeing other whitespace categories such as wedding, home décor etc. Instant loan decisioning and seamless customer service makes ZestMoney a powerful lever for such businesses to increase sales.

  • Loan product customisations — We’ve built our platform with the ability to configure loan in innovative ways to serve the business and customer needs such as configurable tenure, SKU based pricing, default — credit risk sharing arrangement to name a few scenarios.

Such customisation helps in maximising demand fulfilment at partner’s end. We believe that every business has few nuances related to their operations and we always look forward to building a solution with a customised credit product for our merchant partners.

  • Marketing for our merchant partners — We have 5 million and rapidly growing consumer base. We promote our merchant partners and drive volumes to them. Through this, we also help our customers discover and experience our partner’s product as all marketing is driven by ZestMoney’s recommendation engine.

At the end of the day, by integrating ZestMoney tech platform, you’re not only giving your customers the convenience of spreading their cost over the next few months through easy EMIs, but you also stand to increase your overall conversions, double your revenues, expand to a new customers base and increase your brand loyalty and retention.

To know more or to start accepting ZestMoney, just drop a mail to partner@zestmoney.in and our team will get in touch with you.

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